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Posts tagged “social networking

And the winner is…ads! Oh…wait..omg…sorry…it’s banner ads

I have found the new easy way to get rich.

 And I’m sure many of your ears have just perked up.

 The answer is….

 Social Media & Youtube

 Of course, of course, many of you may consider this old news (like we haven’t heard enough about Beiber Fevers these days) ….but how many of you knew that by allowing companies to post banner/pay per click ads on your page you can earn up to $100 000 a year??

My favourite video blogger of all times, Natalie aka CommunityChannel, is a prime example. A normal, 20 something year old uni student from Sydney, has not only found sudden fame, but also a fortune just by posting skits about her life on Youtube. But then again, not many possess the charisma, cleverness, and not to mention courage, in making videos such as hers.

 Examples of her clever skits are seen here:

 Her $100 000 revenue stems from good old banner ads on her pages, in which she takes half of the advertising revenue.

 Social networking sites have been a very popular medium to place banner/pay per click ads. The price of placing ads on social networking sites is much less than web portals such as Google or Yahoo. The different links and pages within a social networking site allows marketers to purchase more ad spaces at a bulked price .

 As with all banner/pay per click ads placed on the web, a reasonable amount of traffic needs to flow on a particular website in order to make any real money – and that’s where social sites such as Youtube, Facebook and even blogs come in handy.    

 So why are social networking sites the most popular choice?

 Well, where do people spend the most time socialising and procrastinating? Where is the first point of contact when people need communicate with friends or even to just vent about their frustration over St.Kilda’s grand final loss? (or extreme happiness for you Collingwood fans). These social networking sites have such high traffic and page site views, that it’s a no brainier companies find value in placing their advertisements through these sites.  

 Facebook commonly displays 50 billion ads a month and is the most popular choice for ad placements, currently sitting at number 3 for most trafficked site.

 It never ceases to amaze at how dynamic it can be. Within an hour of watching that cringing moment from Australia’s next top model, a Facebook page was already made by a fan with ads on the side promoting all things beauty and cosmetic related. 

Related ad placements for facebook fan pages 

Not only does social networking sites have the ability to tailor ads to related topics, it can also track the number of page views and subscriptions a profile has, thus allowing companies to see the most popular profile and work out strategies to approach individuals for ad placements and endorsements.

 Advertisers are allocating more and more marketing spending to these online mediums as a way to engage and connect with target audiences. Research also found that 76% of people don’t mind seeing ads when they are logged in to a social media site.

Yes, there is much success in advertising through these mediums, but as with all types of ads, companies have to be mindful in not being too intrusive and ‘in your face’ with their ads.

Article Sources:

Moses, A, 2010, ‘Our Natalie raking in $100,000 a year from YouTube’, Sydney Morning Herald, August 20  

Oresekovic, A, 2009, ‘Social networking sites grab big slice of Web ads’ Reauters, Sep 1

 Ostrow, A, 2010, ‘Facebook Now Serving More Than 50 Billion Banner Ads Per Month,’ Mashable Business

McCollum, J, 2008, ‘Social Network Advertising: Annoying or Effective?,’ October 29


If you want the coupon, you better scoop a group


Ok, I have a confession to make.

I’m a bit of a shopaholic.

Then again, what girl isn’t?

As of recent, I’ve been hiding my shopping sprees from my partner via online retailing (God sent!), and recently, I’d come across this website called, where they feature deals from different service industries, e.g. haircuts, personal training classes etc.

It was there that I found a deal that was too hard to miss – 70% an hour’s worth of facial and massages (Yeah, so I like to be pampered once in a while….).

Intrigued (but sceptical), I checked out what this website was about. It follows a concept called internet ‘group buying,’ a very intriguing way of ecommerce.   

How it works is that when there is a daily deal, members are alerted of the offer. If they’re interested, they click the agreement to buy, BUT they will only get the deal (and pay for it) if the required minimum number of people is reached. For example, the massage and facial offer needed a minimum of 30 people to buy it before I could get the deal, otherwise I would miss out. So what do I do? Tell all my family and friends of course, so then I would get the bargain!

So my friends and I signed up (still sceptical), and before we know it about 50 other people around Melbourne had clicked on the deal also, and within 2 minutes our voucher and invoice was sent to our emails! The vouchers last for a year and there are varieties of different deals a day, from pedicures to life drawing classes. The last deal which featured a 59% discount at an all you can eat restaurant, had over 4000 clicks! That’s an extra 4000+ customers that the restaurant will be serving within the next year! Well known companies such as Bridgestone auto services and Contour gyms have used these mediums as a way to reach out to new customers.

Scoopon’s Bridgestone car service deal

This internet group buying concept started off in the US, where Andrew Mason decided to take advantage of the bargain hunting hype on the internet, and hence formed ‘’ After just 17 months, is now valued at US $1.5billion. Pretty impressive huh?

Well it had to be, because now there are so many sites following the same business model, with Australia’s Scoopon, Spreets and Jump On it booming in the market. 

These deals usually end within 24 hours, so it encourages people to use the most convenient and viral way to spread the word quicker – Facebook, Twitter and email –  the perfect way for today’s obsession with social networking. Not only that, but most of these group buying sites reward you when joining their social networking sites, such as further discounts on future deals.

Most of these sites popularity are primarily due to social networking. has 450,000 followers on Facebook since April this year.

These websites are like advertising. Whether or not a single person buys a deal from a certain company, the company is still getting featured in a newsletter that is sent to thousands of people – at a much cheaper rate than other forms of communications. These sites only feature one deal per day, allowing them to concentrate all marketing resources towards distributing the one deal for that company.

Companies themselves have been doing discount deals for centuries, from in store promotions to snail mail coupons, but this is a different way of getting people through the door. It reaches a much wider customer base and is viral – the likelihood that people will spread the word of a good bargain on the internet is much higher.

Furthermore, it will give companies the chance to sell themselves to customers who use the coupons to try the service for the first time, with the potential to gain regular business from them.  

So for those who love a great bargain, I’d suggest that you try these sites!!

Article Sources: (In sequence)

Scoopon, 2010, Melbourne, viewed: 12 September 2010

Boehart, K, 2010 ‘A deal on a haircut? That’s what friends are for,’ the Mossberg Solution, Wall street Journal, 23 March, viewed: 12 September 2010

Scoopon, 2010,  ‘Bisq bar and grill all you can eat’, Melbourne, viewed: 12 September 2010

Coburn, L, 2010, ‘Groupon Ceo Andrew Mason talks growth, clones and why Groupon isn’t a coupon site,’ TNW Location, 24 March, Viewed: 13 September

Steiner, C, 2010, ‘Meet the fastest growing company ever,’ Forbes Magazine, 30 August, viewed: 13 September  

JumpOnIt, 2010, Melbourne, viewed: 12 September 2010

Spreets, 2010, Melbourne, viewed: 12 September 2010

Rolfe, J, 2010, ‘Discount coupon websites offer savings over sixty per cent on items,’ The daily telegraph, 30 August, viewed: 12 September